4 INNOVATIVE WAYS TO USE AMAZON WEB SERVICES

The most successful users of Amazon Web Services (AWS) don’t use it like traditional infrastructure offered on a pay-as-you-go basis. Instead, they study AWS and then think about how they can use its services and characteristics to design new offerings that were impossible with traditional infrastructure.

Here are some innovative ways to use AWS:

• Design an application that supports enormous numbers of users. The effectively unlimited scale of resources that AWS provides makes it possible, for the first time in the history of computing, to build applications that can support unlimited user populations. This enables applications like Pinterest to start and scale; what can scale do for you?

• Participate in “The Internet of Things.” One way of saying it is “software is eating the world.” Another is that everything is becoming a computing device — your watch, your car, your front door lock. The “IoT,” as it’s known, will generate huge amounts of data and network traffic. Use AWS to create an application that delivers a new service or analyzes existing ones.

• Combine a number of services into a new application. Every application and service is now becoming API-enabled, making it easy to aggregate existing services into a new application. Combine a weather service and a personal health service to enable people to calculate how much Vitamin D3 they’re going to get today. Use AWS to host your application, secure in the knowledge that it can support you whether your application traffic is tiny or huge.

• Integrate AWS services into your application to make it more powerful. You can use Simple Email Service (SES) to notify users of an important event. You can use Elastic Transcoder to enable user video uploads to make your application functionality richer. There are tons of AWS products to choose from — use as many as you can.

Thanks to Golden